If you're an organic retailer, farmer or restaurant operator, you don't officially have to educate consumers about organics. The USDA isn't going to show up on your doorstep and say, "Hey, where are your organic information brochures for customers?!"
However, if you want to sell as many organic products as possible, then you really need a consumer education campaign in place.
Time after time, organic research and consumers surveys have revealed some interesting facts about organic consumers, such as...
- Consumers who are well educated about organics are more likely to buy organics.
- Organic consumer education builds repeat customers.
- Many consumers are interested in organics, but are also confused about organic facts and standards.
- Consumers are becoming more savvy about organic labeling, but still confuse eco-friendly practices with organic practices.
- Certain sectors of the organic industry make it harder for consumers to trust organics.
Organics are popular, but not THAT popular. It's a bad idea to ignore practices such as educating consumers. Especially when there's this huge lucrative market simply waiting to be won over by the organic industry.