Smart social networking via Facebook is a must in today's business world, and that goes for organic companies too. Organic farms, retailers, small businesses making organic products and even some handlers can all benefit from what Facebook has to offer.
Facebook offers plenty of benefits, such as:
- Real-time interactions with your customers.
- An easy way to network with other organic businesses.
- If your business includes a physical location, you may claim it and then users can find you and check in, thus giving your business more visibility.
- Facebook gives you the ability to tell people important information about your business, such as your location, hours, products and services plus you can even post images and links to your official website.
- Most importantly, customers almost naturally expect that you will have a Facebook page for your business. In 2011 Facebook reached 750 million users, so if you're not there, you are missing out on a huge chunk of potential customers.
Personal vs. Business
You may already have a personal Facebook account, but an official business account has some powerful differences that make it a logical choice for you to kick off a new account for your business.
- You only have one choice of page type for your personal account, but many page choices for your business.
- Creating a specific business page allows you to keep your personal life and work-life separate. Your family probably doesn't want to know about every item you sell or every sale you hold.
- You can promote your business on Facebook with in-store signs, sales information, flyers and emails.
- Facebook offers statistics about how your audience is interacting with your Page, which can give you clues about what's popular in your business and what's not.
- You can promote events such as Halloween parties, u-pick berry days and other special events. You can even send out invites to such events to your fans.
- A Facebook page is a great place to tell customers about new product launches or on a bad day, discuss product recalls.
- It's free to set up a basic business page. It's hard to beat free and effective marketing. If you want to spring for extras, you can use Facebook to create ads that run on Facebook, promoting your business.
Business accounts on Facebook are designed for individuals who only want to use the site to administer their business Pages and if applicable, their ad campaigns. Business accounts do have limited access to information on the site in that they cannot view the profiles (timelines) of users on the site or other content on the site unless those profiles are on the Pages they administer.
Additionally, Facebook for businesses, while useful, is only as useful as you make it. If you're not actively engaging your fans, your Facebook page won't offer as many benefits.