As an organic business owner, you should be spending a substantial amount of time on building positive customer relationships. One, because although organics continue to grow in popularity, many consumers still lack some vital knowledge about their benefits and two, because once you gain an organic customer, you want that customer to stick around.
In order to build positive customer relationships, pay attention to the following tips...
- Keep in mind that is is YOUR job to provide organic education for consumers. The media won't do it. Larger companies who are non-organic surely won't do it and many consumers won't or can't seek out organic information on their own. That means it falls to organic producers, handlers and advocates to provide organic information that consumers can use. If you need a decent fact sheet for organic customers, read: 8 Reasons Why Consumers Should Buy Organic Food.
- Targeting local consumers is a smart way to build a nice base of customers before you reach out to far away consumers.
- Most people spend a decent amount of time online nowadays. If you're not focusing some of your attention on online customer relationships, you're missing a large piece of the marketing puzzle.