As I'm sure you've seen, organics and their utter lack of better nutrition than conventional foods have been all over the news. It's bunk logic, but this bunk logic is everywhere, making many consumers and members of the media alike, sit up and say, "I knew paying more for organics was stupid."
This newest attack on organics stems from research conducted at Stanford. Now, this research has a lot to say about organics, much of it positive in fact, but all anyone cares about is that the study also says that organics aren't more nutritious than conventional food items. So what?
In terms of organics, the whole, "They aren't more nutrition" argument has been beaten to death. Yet, every time it pops up, people fall for it. Nutrition is important, true, but rationally I think we can all agree that it's your style of eating (processed vs. whole foods; junk food vs. better choices; etc) that affect nutrition, not how food is grown. What matters with organics are all the other amazing benefits, such as...
- Organic food has less poison in it.
- Organics help combat soil erosion.
- Organic growing methods are often naturally more sustainable.
- Organics have fewer antibiotics.
- The organic industry helps create more than half a million new jobs.
- Organic methods produce better crops.
- Organics conserve and protect water.
- AND because it bears repeating - organic food has LESS poison in it!
In fact, the Stanford study supports organics as a good choice. However, since the media is slanting this issue in a negative light, it's up to you to inform your customers about the ongoing benefits of organics. Check out the links below for help...