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Jennifer Chait

New Health Poll Says 58% of People Prefer Organic Over Conventional Food

By , About.com GuideJuly 24, 2011

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A new Thomson Reuters-NPR health poll on organic food shows that more than half (58%) of all people surveyed say that, if given a choice, they'd choose to eat organic food over conventional food.

Some key points about individuals who do choose organic:

  • People with more education under their belt tend to choose organic.
  • 36% of people said they choose organic to support local farms.
  • 34% of polled individuals said they want to avoid toxins in their food.
  • 17% of people choose organic because they think it's environmentally-friendly.
  • 13% said that organic food tastes better.

Some key points about individuals who do not choose organic:

  • In general, fewer older Americans say they choose organic.
  • 54% said they don't buy organic because it's too expensive.
  • 21% said they prefer non-organic food because it is more widely available.
  • 13% say that non-organic food tastes better.
  • Surprisingly, 11% of people polled believe non-organic foods are safer than organic.

Survey results showed that most people say they're favorite place to buy organic is at a farmers' market (43%), followed by supermarket (32%), their own garden (20%), and farm co-op (5%).

Overall, the poll shows some positive results in favor of organic agriculture. However, it's a little too early for organic advocates to start jumping for total joy. As treehugger points out organic preferences don't necessarily result in more organic food purchases.

+ Thomson Reuters-NPR health poll on organic food (pdf)

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