If you're a handler, processor or retailer of organic body care products or cosmetics, and you haven't felt the need to get officially certified organic, you might want to rethink your position. Turns out that official labels, such as the USDA Organic Seal, matter more to consumers than ever before.
A recent Mambo Sprouts Marketing survey found that about one in three health and natural-minded consumers said that they were either "not very" or "not at all" confident in current 'natural' labeling standards. However, the very same consumers said that they feel good about real organic labeling and are committed to certified organic products.
The fact that consumers are leery of labels making "natural' claims without official labels to back those claims up, isn't that big a shock. Consumer knowledge surrounding organic vs. non-organic personal care is growing. As noted here before, major retailers and organic advocacy groups are making a lot of headway when it comes to educating consumers about real vs. fake organics. Plus, come summer 2011, some huge retailers, including Whole Foods won't be carrying non-certified organics at all anymore.
As a creator or retailer of organic body care and cosmetics, you don't have to go through the organic certification process. No one is going to force you (yet) - but if you want to gain and hold onto consumer trust then official organic certification is something you should seriously consider.
Learn more:
- Why Certify Organic Personal Care Products if You Don't Have To?
- How To Get Certified Organic
- Questions About Transitioning to Organic
Photo courtesy of Organic Trade Association
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