I hate to be the bearer of bad news, but if you're selling or making organic body care products, and you're not certifying them as USDA organic, it may be a major mistake.
Consumer advocacy and education surrounding true certified organic body care vs. mislabeled, non-certified body care is advancing rapidly. Organic advocates have been pushing hard to pass the Safe Cosmetics Act of 2010, introduced by U.S. Rep. Jan Schakowsky with Rep. Edward Markey and Rep. Tammy Baldwin. This month alone, the issue of certified organic body care has been all over the news.
Last week a new short movie for organic consumers, The Story of Cosmetics, hit the Internet. Within just 24 hours the film, which discusses the problem of non-certified organic body care products, was viewed by more than 50,000 people. As of today the film has 164,166 YouTube views. That's a ton of consumer being informed about organic body care.
Mid-month, a New York Times piece, Well, Is It Organic or Not? investigated the new Whole Foods policy that's requiring organic certification for all body care products claiming organic.
Who else is talking about the lack of integrity surrounding non-certified organic body care? Time Magazine, The Huffington Post, Parents Magazine and Grist, just to name a few.
Now is the time to find out how to get your products certified organic. Consumers are becoming much more informed and sophisticated about the organic products they buy. Organic certification could mean the difference between organic retail success or collapse.
Learn more: Why Certify Organic Personal Care Products if You Don't Have To?
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